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Using the example of jeans and the fast fashion sector, this critical review explores how systems of provision analysis can be used to understand geographical connections between spaces of production and places of consumption. The study of global commodity chains and production networks has proliferated in economic geography, yet the focus on transactions between places frequently omits to consider the material culture that surrounds processes of making and buying. In contrast, in cultural geography the meanings and transformations associated with ‘following things’ has explored the shifting meanings of commodities as well as personal experiences of shopping with a focus on signifying culture. Ben Fine’s systems of provision approach can offer a more comprehensive analysis. Fine considers how the role of the consumer has emerged as well as the economic processes through which value is …