Authors
Arthur B Markman, Serge Blok, John Dennis, Micah Goldwater, Kyungil Kim, Jeff Laux, Lisa Narvaez, Eric Taylor
Publication date
2005/12
Journal
Behavioral and Brain Sciences
Volume
28
Issue
6
Pages
831-831
Publisher
Cambridge University Press
Description
Tests of economic theory often focus on choice outcomes and find significant individual differences in these outcomes. This variability may mask universal psychological processes that lead to different choices because of differences across cultures in the information people have available when making decisions. On this view, decision making research within and across cultures must focus on the processes underlying choice.
Scholar articles
AB Markman, S Blok, J Dennis, M Goldwater, K Kim… - Behavioral and Brain Sciences, 2005