Authors
Stefan Gindl, Albert Weichselbraun, Arno Scharl
Publication date
2010
Book
ECAI 2010
Pages
771-776
Publisher
IOS Press
Description
The simplicity of using Web 2.0 platforms and services has resulted in an abundance of user-generated content. A significant part of this content contains user opinions with clear economic relevance-customer and travel reviews, for example, or the articles of well-known and respected bloggers who influence purchase decisions. Analyzing and acting upon user-generated content is becoming imperative for marketers and social scientists who aim to gather feedback from very large user communities. Sentiment detection, as part of opinion mining, supports these efforts by identifying and aggregating polar opinions-ie, positive or negative statements about facts. For achieving accurate results, sentiment detection requires a correct interpretation of language, which remains a challenging task due to the inherent ambiguities of human languages. Particular attention has to be directed to the context of opinionated terms …
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