Authors
Donna Louise Gill, Sonia Jane Dickinson, Arno Scharl
Publication date
2008/7/25
Journal
Journal of communication management
Volume
12
Issue
3
Pages
243-262
Publisher
Emerald Group Publishing Limited
Description
The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand differentiation to stakeholder groups and ultimately lead to a positive corporate reputation.
Total citations
Scholar articles
DL Gill, SJ Dickinson, A Scharl - Journal of communication management, 2008