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Modular product development is a turning table concept in terms of benefits and impact in manufacturing companies. It offers added benefits to the companies with respect to reduce lead-time, improve assemble ability and agility in supply chain management, promote product family and enhance customer satisfaction. This paper aims to identify the patterns of modular product development strategy by using measurement techniques.

Both quantitative and qualitative approaches are considered. In the qualitative section, relevant data on product design are collected from six case companies. On the other hand, in the quantitative section, collected data are analyzed to measure the product modularity level with the case companies.

This research identifies potential metrics which can be used successfully to measure product modularity level or index in manufacturing …