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The public images of cycling can act as barriers or facilitators of cycling. This qualitative study explored images and perceptions of cycling, their potential influence on cycling and whether these views differed between regular, occasional and non-riders. Seventy participants (24 males and 46 females) were recruited. Of these, 22 were classified as non-riders, 23 were occasional riders and 25 were regular riders. Twelve focus groups were held in inner Sydney during October and November 2005. Data were audio taped, transcribed and thematically analysed. Themes linked to images of cycling included: ‘clean and green’; ‘healthy and fun’; ‘dangerous’ and ‘serious business’. Themes linked to images of cyclists included: ‘risk takers and law breakers’ and ‘status and sub-cultures’. Discussion centred on the low social status of riding over other transport modes, the relative acceptability of different riding sub-cultures …