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The decade of the 1990s witnessed unexpected but welcome large declines in homicide and serious firearms violence. Yet, despite these declines, rates of firearms crime in the United States remain high compared to other western democracies and impose significant costs to society generally and to specific communities particularly. One promising approach to gun crime emerged in Boston during the mid‐1990s. This approach combined face‐to‐face communication of a deterrence message to youth gang members with social service outreach and crackdowns on several gangs. Boston then experienced very significant declines in youth gun crime. This approach was later repeated in Minneapolis with similar promising results. This paper presents the results of a study of a similar gun‐crime‐reduction effort in Indianapolis. Time‐series analyses suggest a significant decline in homicide similar to those observed in …