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Although strategic alignment is an important theoretical concept, and achieving alignment or fit among organizational elements would seem to be an important business objective, empirical demonstrations of the importance of alignment have been uncommon (White 1986). This study attempted to provide an empirical assessment of the nature and importance of information systems strategic alignlnent

There is much discussion today about the importance of 1. THE CONCEPTUAL MODEL strategic alignment in general (eg, Venkatraman and Camillus 1984; White 1986) and information systems (IS) The conceptual model underlying the study is depicted in strategic alignment in particular (eg, Elam et al. 1988;