Authors
Marko Tkalčič, Li Chen
Publication date
2022
Book
Recommender Systems Handbook
Pages
757-787
Publisher
Springer, New York, NY
Description
Personality, as defined in psychology, accounts for the individual differences in users’ preferences and behaviour. It has been found that there are significant correlations between personality and users’ characteristics that are traditionally used by recommender systems (e.g. music preferences, social media behaviour, learning styles, etc.). Among the many models of personality, the Five Factor Model (FFM) appears suitable for usage in recommender systems as it can be quantitatively measured (i.e. numerical values for each of the factors, namely, openness, conscientiousness, extraversion, agreeableness and neuroticism). The acquisition of the personality factors for an observed user can be done explicitly through questionnaires or implicitly using machine learning techniques with features extracted from social media streams or mobile phone call logs. There are, although limited, a number of available datasets …
Total citations
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Scholar articles
M Tkalčič, L Chen - Recommender systems handbook, 2012