Authors
Marco Ieva, Chieko Minami, Cristina Ziliani
Publication date
2018
Book
Proceedings of the 51st Conference of the UK Academy of Marketing 2018 “Marketing the Brave”
Publisher
Academy of Marketing
Description
Identifying generational differences in encountering retail touchpoints: an empirical analysis in
Italy and Japan IRIS IRIS Home Sfoglia Macrotipologie & tipologie Autore Titolo Riviste Serie
IT Italiano Italiano English English LOGIN 1.IRIS 2.Catalogo UNIPR 3.4 Contributo in atti di
convegno (Proceedings) 4.4.2 Abstract in Atti di Convegno Identifying generational differences
in encountering retail touchpoints: an empirical analysis in Italy and Japan / Ieva, Marco;
Minami, Chieko; Ziliani, Cristina. - (2018). (Intervento presentato al convegno 51st Conference
of the UK Academy of Marketing 2018 “Marketing the Brave” tenutosi a Stirling nel 2-5 luglio
2018). Identifying generational differences in encountering retail touchpoints: an empirical
analysis in Italy and Japan Ieva, Marco; Ziliani, Cristina 2018-01-01 Scheda breve Scheda
completa Scheda completa (DC) Anno 2018 Codice ISBN 978-1-908063-43-4 Citazione …
Scholar articles
M Ieva, C Minami, C Ziliani - Proceedings of the 51st Conference of the UK …, 2018