Authors
Fumikazu Morimura, Chieko Minami, Kenichi Nishioka
Publication date
2016
Conference
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Pages
573-579
Publisher
Springer International Publishing
Description
Managing inter-firm relationships is important in industrial marketing for stable and timely procurement/supply, safeguarding investment, etc. In addition, there is more expectation toward business relationships. Both supplier and manufacturer companies expect to capture value from their ongoing relationships, also known as relationship values. Relationship benefits are considered a part of relationship values. This paper focuses on relationship benefits and aims to examine the enabling effect of information and communications technology (ICT) on relationship benefits and business processes, which influence business performance.
Scholar articles
F Morimura, C Minami, K Nishioka - Celebrating America's Pastimes: Baseball, Hot Dogs …, 2016