View article

The objective of this special session is to explore the intersections among marketing, consumer well-being, and digital environment. The proposed research presentations will address a wide range of cutting-edge topics—digital unengagement, access economy, smart interactive services, social media spokesperson character, influencer, and compulsive media use. These topics are timely, novel, and important and thus are expected to stimulate active discussions at the AMS conference.

This special session attends to consumer well-being in digital environment in two ways: physical well-being and psychological well-being. As for the former, we attempt to explore the impact of interactive health applications and smart services. As for the latter, we focus on a social media environment and access economy, where issues related to world-of-mouth from and proper product/service representation are increasingly …