View article

Karen Pinto-Garzón, Daniel Barredo Ibáñez, Carlos Arcila Calderón, Abel Suing

2018

Comunicación digital, redes y proceso en América Latina

39-48

Comunicación Social, ediciones y publicaciones

Interactivity as a key factor for audience loyalty. An approach to the Colombian context — Universidad del Rosario Skip to main navigation Skip to search Skip to main content Universidad del Rosario Home Universidad del Rosario Logo English Español Home Profiles Research units Research output Projects Press/Media Datasets Prizes Activities Impacts Student theses Search by expertise, name or affiliation La interactividad como un factor clave para la fidelización de las audiencias. Una aproximación al contexto colombiano Translated title of the contribution : Interactivity as a key factor for audience loyalty. An approach to the Colombian context Karen Tatiana Pinto Garzón, Daniel Barredo Ibanez, Carlos Arcila Calderon , Abel Suing School of Human Sciences Research output: Chapter in Book/Report › Chapter (peer-reviewed) › peer-review Overview Translated title of the contribution Interactivity as a key factor …