Authors
Bruce Prideaux, Chris Cooper
Publication date
2003/1
Journal
Journal of vacation marketing
Volume
9
Issue
1
Pages
35-51
Publisher
Sage Publications
Description
This paper examines the relationship between destination growth and destination marketing by investigating the relationship between destination marketing organisations and local government authorities. A case study approach is adopted to explore this issue using two Queensland destinations, the Gold Coast and the Sunshine Coast. The findings of this research suggest that the manner in which private and public sector stakeholder organisations work together through a recognised destination marketing organisation will influence the overall rate of growth of destinations, particularly when origin markets are located in another state or overseas. In particular the study supports previous research findings that the role of local government authorities is essential if destination marketing authorities are to …
Total citations
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