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The COVID-19 pandemic led to the cessation of almost all international travel in the first half of 2020. A return to pre-pandemic growth patterns will take time and depend on the depth and extent of the recession sparked by COVID-19. The recovery phase will overlap with global efforts to deal with the evolving climate crisis. For the tourism industry to thrive in a future world it must look beyond the temptation of adopting strategies based on a return to the pre-COVID-19 normal of the past and instead seek to understand how it should respond to the emerging transformation of the global economy to carbon neutrality. Many of the lessons that emerged from the pandemic can be applied to strategies to deal with climate change. Of most interest is the success of strategies such as “flattening the curve”. Application of similar strategies plus adoption of the circular economy model to wind back Green House Gas emissions will …