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In this chapter, we explore four particular ways in which innovation has pushed qualitative data collection beyond the familiar focus on face-to-face interviews. We have chosen these methods both for their practicality and because they are tools and techniques we have used ourselves; as committed qualitative researchers, we can attest to their value. First, we identify the way innovation has occurred in response to rapidly changing socio-technological contexts: adaptations and expansions of traditional modes of researching, such as interviewing and focus groups, to utilise the potential of the connected, online worlds we increasingly live in. Second, concurrent with, but not synonymous with, theoretical shifts that have argued against a focus just on ‘the text’, we discuss the blossoming of pluralistic or multi-modal forms of interviewing and focus group research. These two offer examples of how traditionally …