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Although several studies analyze strategies for reducing transportation's contribution to greenhouse gas (GHG) emissions, few do so at the local level, particularly for a city such as San Francisco, California, that is already a leader in climate-friendly transportation. This study examined nine GHG-reducing strategies within the San Francisco context, where local ordinance establishes a goal to reduce the city's GHGs 80% below 1990 levels by 2050. Strategies that were analyzed included infrastructure improvements, expansion of demand management policies including pricing, and accelerated penetration of electric vehicle technology. The study used a combination of travel demand model and sketch-planning methods to estimate the effectiveness and cost-effectiveness of strategies in reducing GHGs and their cumulative ability to achieve San Francisco's goal. The analysis results showed roadway pricing and …