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We advance the concept of platformic management, and the ways in which platforms help to structure project-based or “gig” work. We do so knowing that the popular press and a substantial number of the scholarly publications characterize the “rise of the gig economy” as advancing worker autonomy and flexibility, focusing attention to online digital labor platforms such as Uber and Amazon’s Mechanical Turk. Scholars have conceptualized the procedures of control exercised by these platforms as exerting “algorithmic management,” reflecting the use of extensive data collection to feed algorithms that structure work. In this paper, we broaden the attention to algorithmic management and gig-working control in two ways. First, we characterize the managerial functions of Upwork, an online platform that facilitates knowledge-intensive freelance labor - to advance discourse beyond ride-sharing and room-renting labor …