Authors
AK Sharma, Balvir Talwar
Publication date
2005/3/1
Source
Measuring Business Excellence
Volume
9
Issue
1
Pages
35-45
Publisher
Emerald Group Publishing Limited
Description
Purpose
–
With increasing competitiveness today's business scenario has become highly complex. Aims to focus on corporate social responsibility (CSR), which has become increasingly important in the modern era.
Design/methodology/approach
–
A conceptual discussion and approach are taken.
Findings
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CSR encompasses a wide variety of concerns such as ethical values in business, welfare of society, awareness, respect and protection of the natural and built environment as regular action that business can take to solve the problems being faced by the Society. CSR is an integral part of Vedic philosophy. Vedic philosophy emphasizes that those actions, which are coming from the core of heart, will provide the long lasting results. Veda advocates for minimum accumulation, mutual cooperation and maintenance of natural harmony. Veda reiterates non‐centrality of money in human life, but for corporations …
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Scholar articles
AK Sharma, B Talwar - Measuring Business Excellence, 2005