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This article uses Woods’ (2005) term ‘politics of the rural’ as a lens to trace connections between ‘Brexit’ and countryside protests that erupted in the late 1990s following the disruption of a century old political settlement for governing rural areas. Historically, the intertwining of rurality, hierarchy and empire in national identity has shielded rural elite interests and the power structures that uphold them from progressive political developments in urban areas. The article highlights how a new political party, the UK Independence Party (UKIP), was able to occupy a space opened by Countryside Alliance and subsequently vacated by a modernising Conservative Party, to build a movement shaped by a similar type of settler populism. How these broader dynamics interacted with local contexts to structure perceptions and experiences underpinning support for Brexit calls for more contextualised, region‐specific research …