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Agricultural intensification is required to feed the growing and increasingly demanding human population. Intensification is associated with increasing use of resources, applied as efficiently as possible, i.e. with a concurrent increase in both resource use and resource use efficiency. Resource use efficiency has agronomic, environmental, economic, social, trans-generational, and global dimensions. Current industrial agriculture privileges economic resource use efficiency over the other dimensions, claiming that that pathway is necessary to feed the world. Current agronomy and the concept of sustainable intensification are contested. Sustainable intensification needs to include clarity about principles and practices for priority setting, an all-inclusive and explicit cost-benefit analysis, and subsequent weighing of trade-offs, based on scientifically acceptable, shared norms, thus making agriculture “green” again …