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The higher education sector has been growing rapidly in recent decades. The impact of globalization has not been bypassed by higher education. The emergence of privately owned higher education institutions in contrast to those owned by the state has led to the creation of harsh competition in the higher education market and the necessity for applying the general theoretical principles of management and marketing in the governance of these institutions. In such an academic environment where students have many options available to them, factors that enable educational institutions to attract and retain students should be seriously studied This study is designed to examine whether satisfaction with informal communication and communication with teaching staff significantly contributes to the overall satisfaction and to assess the impact of three factors (satisfaction with informal communication, communication with teaching staff and type of the faculty) on the likelihood that respondents would respond in order to recommend the same faculty to others. Students’ responses were measured through an adapted questionnaire based on the Likert scale from 1 to 7. The research sample includes 519 students from the public and private higher education institutions. The results of the regression analysis revealed a significant and positive impact of students' satisfaction with communication with the teaching staff on the overall satisfaction. However, students' satisfaction with informal communication does not contribute in explaining students’ overall satisfaction. Logistical regression was conducted to assess the impact of three factors on the likelihood that …