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Christopher R Agnew, Michael Ahearne, Rohini Ahluwalia, LS Aiken, Michael T Aiken, Kusum L Ailawadi, Mary DS Ainsworth, Joseph M Alba, RD Albert, Marcus Alexis, Gordon W Allport, Jamie Allsopp, Wilfred Amaldoss, Nalini Ambady, Tim Ambler, Peter A Andersen, Benedict Anderson, Osei Appiah, Claudio Aqueveque, Karl Aquino, C Areni, Nia Arghavan, Michael Argyle, Katrina Armstrong, Eric J Arnould, Laurence Ashworth, AG Asuncion, James R Averill, Jill Avery, Danny Axsom, J Axtell, Kenneth D Bahn, Stacey Menzel Baker, Mark W Baldwin, A Dwayne Ball, Mahzarin R Banaji, Albert Bandura, Bandyopadhyay Subir, Jamie Barden, John A Bargh, RM Baron, Michael J Barone, R Bartos, T Patrick Barwise, John N Bassili, Kunal Basu, Donald H Baucom, Hans H Bauer, Raymond A Bauer, Chris Bauman, Roy F Baumeister, Michael H Baumgardner

2014/12/18

Handbook of Brand Relationships

405

Routledge

Aarts, Henk, 46 Achenreiner, Gwen B., 242 Adamy, Janet, 237 Adelman, Mara B., 342 Advertising Age, 218 Page 428 Name Index Italic page references indicate tables and figures. Aaker, David A., 93, 110, 114–115, 136, 138, 140, 240–241 Aaker, Jennifer L., 7, 17, 24, 65, 83–84, 94, 173294, 358–359, 368 Aarts, Henk, 46 Achenreiner, Gwen B., 242 Adamy, Janet, 237 Adelman, Mara B., 342 Advertising Age, 218 Aggarwal, Pankaj, 7, 10, 14, 24–41, 83–84, 93, 361, 369–370, 388–389 Agnew, Christopher R., 284–286 Ahearne, Michael, 85 Ahluwalia, Rohini, 85, 307, 382 Ahuvia, Aaron C., 65–66, 74271, 276, 342–355, 344, 381388 Aiken, LS, 156 Aiken, Michael T., 307 Ailawadi, Kusum L., 388 Ainsworth, Mary DS, 327, 360, 387 Ajzen, Icek, 47, 126–127, 284–285 Alba, Joseph M., 289 Albert, Noël, 65342 Albert, RD, 293 Alexis, Marcus, 217 Allen, Chris T., 5, 13, 52, 109, 124, 145 Allport, Gordon W., 306–307 Allsopp…