Authors
George Y Bizer, Jamie C Barden, Richard E Petty
Publication date
2006/1/15
Journal
Encyclopedia of cognitive science
Publisher
John Wiley & Sons, Ltd
Description
An attitude is a global and relatively enduring evaluation (e.g. good or bad) of a person, object, or issue. Attitudes can be based on affective, cognitive, or behavioral information and can vary in their strength (e.g. how enduring, how resistant to change, and how predictive of behavior they are).
Total citations
Scholar articles
GY Bizer, JC Barden, RE Petty - Encyclopedia of cognitive science, 2006