Authors
Pablo Briñol, Richard E Petty, Jamie Barden
Publication date
2007/11
Journal
Journal of Personality and Social psychology
Volume
93
Issue
5
Pages
711
Publisher
American Psychological Association
Description
The present research introduces a new mechanism by which emotion can affect evaluation. On the basis of the self-validation hypothesis (RE Petty, P. Briñol, & ZL Tormala, 2002), the authors predicted and found that emotion can influence evaluative judgments by affecting the confidence people have in their thoughts to a persuasive message. In each study, participants first read a strong or weak persuasive communication. After listing their thoughts about the message, participants were induced to feel happy or sad. Relative to sad participants, those put in a happy state reported more thought confidence. As a consequence, the effect of argument quality on attitudes was greater for happy than for sad participants. These self-validation effects generalized across different emotion inductions, different persuasion topics, and different measures of thought confidence. In one study, happy and sad conditions each differed …
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