Authors
Sean Sands, Colin L Campbell, Kirk Plangger, Carla Ferraro
Publication date
2022/2/18
Journal
European Journal of Marketing
Volume
56
Issue
6
Pages
1721-1747
Publisher
Emerald Publishing Limited
Description
Purpose
This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers.
Total citations
20212022202320241186974
Scholar articles
S Sands, CL Campbell, K Plangger, C Ferraro - European Journal of Marketing, 2022