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College students’ reliance on social media is both a risk factor for alcohol-related problems and a possible avenue for intervention. Greater understanding of students’ social media habits in relation to drinking may lead to more effective prevention efforts. This study examined the use of alcohol and social media in Hispanic and non-Hispanic college students with and without a history of binge drinking.

Participants (N = 424; age 18–25; 84% female) completed online surveys of alcohol use, intensity of use for Snapchat, Instagram, Facebook, and Twitter, social media addiction, and retrospective frequency of social media use while drinking and after intoxication.

Historical binge drinkers had greater intensity scores for Snapchat, Instagram, and Twitter, and were more likely to report using social media and alcohol concurrently, even while intoxicated (ps < .05). Compared with Hispanics, non …