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This article compares two fuzzy approaches to land suitability evaluations, Analytical Hierarchy Process (AHP) and Ideal Point. The methods were evaluated using a case study which models the opportunities for wheat production under irrigation conditions in the north‐western region of Jeffara Plain, Libya. A number of relevant soil and landscape criteria were identified through a review of the literature and their weights specified as a result of discussions with local experts. The results of the Fuzzy AHP showed that the majority of the study area has membership values to the set of suitability between 0.40 and 0.50, while the results of the Ideal Point approach revealed most of the study area to have membership values between 0.30 and 0.40. While the Fuzzy AHP and Ideal Point approaches accommodate the continuous nature of many soil properties and produce more intuitive distributions of land suitabilities …