Authors
H Neil Geismar, Milind Dawande, BPS Murthi, Chelliah Sriskandarajah
Publication date
2015/7
Journal
Production and Operations Management
Volume
24
Issue
7
Pages
1148-1163
Publisher
SAGE Publications
Description
We consider the problem of optimally allocating contiguous rectangular presentation spaces in order to maximize revenues. Such problems are encountered in the arrangement of products in retail shelf‐space and in the design of feature advertising displays or webpages. Specifically, we allow (i) the shape of a product's presentation to have a vertical as well as a horizontal component and (ii) displays to extend across multiple shelves for in‐store presentations. Since the vertical location of the shelf on which a product is displayed affects its sales, each vertical location is assigned its own effectiveness with regard to revenue generation. The problem of maximizing the total weighted revenue of a display is strongly NP‐hard. Therefore, we decompose it into two subproblems. The first consists of allocating products to different cabinets. In the second, within each cabinet, each product's units are arranged in a …
Total citations
201620172018201920202021202220232024471268151066
Scholar articles
HN Geismar, M Dawande, BPS Murthi… - Production and Operations Management, 2015