View article

Sound symbolism has typically been demonstrated as an association between certain phonemes and perceptual dimensions (eg, size or shape). For instance, the maluma-takete effect is the sound symbolic association between sonorant and voiceless stop phonemes and round and sharp visual shapes, respectively. Here we explored a novel association between phonemes and a more abstract dimension: personality. Further, although sound symbolism has often been examined using nonwords, here we studied it in the context of existing first names. In Experiments 1 and 2, we presented first names containing sonorant versus voiceless stop consonants and found that participants associated these with different personality factors from the HEXACO model of personality. In general, names with sonorant phonemes (eg, Mona, Owen) were associated with high Emotionality, Agreeableness, and Conscientiousness …