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Transport innovation is a shared interest of transport engineers and social scientists, policy-makers and enterprises, historians and futurologists. Accordingly, there is a multitude of transport innovation definitions, each with their particular exemplars. Archetypical visualizations are the flying cars and the elevated monorail tracks–reaching for the sky. Research on transportation and mobility has well surpassed this obsession with technological novelty, however. Strategies towards sustainable mobility typically take integrative approaches in which travel behaviour is a key dimension (Banister, 2008). Beyond technological fix approaches and beyond predict-and-provide logics, comprehensive,‘joined-up’transport strategies have become leading strategic orientations (Meyer and Miller, 2001; Berger et al., 2014). Meanwhile, the very understanding of ‘sustainable’transport has undergone a certain evolution: rather than …