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Thematic Analysis (TA) is an accessible, flexible, and increasingly popular method of qualitative data analysis. Learning to do it provides the qualitative researcher with a foundation in the basic skills needed to engage with other approaches to qualitative data analysis. In this chapter, we first outline the basics of what TA is and explain why it is so useful. The main part of the chapter then demonstrates how to do thematic analysis, using a worked example with data from one of our own research projects—an interview-based study of lesbian, gay, bisexual, and transsexual (LGBT) students’ experiences of university life. We conclude by discussing how to conduct thematic analysis well and how to avoid doing it poorly.(PsycInfo Database Record (c) 2023 APA, all rights reserved)