Authors
Sajad Rezaei, Muslim Amin, Wan Khairuzzaman Wan Ismail
Publication date
2014/5/6
Journal
International Journal of Retail & Distribution Management
Volume
42
Issue
5
Pages
390-421
Publisher
Emerald Group Publishing Limited
Description
Purpose
Prior studies mostly investigate initial shopping intention in developed countries. The purpose of this paper is to sketch and determine the impact of perceived usefulness (PU), perceived ease of use (PEOU), perceived value (PV), trust (TRT), perceived risk (PR), privacy concern (PC), internet literacy (IL), satisfaction (SAT) on online repatronage intention (ORI) among Malaysian experienced online shoppers.
Scholar articles
S Rezaei, M Amin, WKW Ismail - International Journal of Retail & Distribution …, 2014