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Organizational creativity research has a curious misalignment between construct definitions and measurement model specifications—definitions embrace multiple facets, but empirical measures do not. The purpose of this study was to examine potential measurement model misspecification in organizational creativity research. We compare whether creativity is best assessed as a unidimensional common latent construct model with reflective indicators or as a multi-dimensional composite latent construct model with formative indicators.

To assess potential measurement model misspecification, two studies were conducted in organizational and professional settings. For Study One, MBA students (n = 152) evaluated stimuli from entrepreneurship and advertising. For study, two professional artists (n = 167) evaluated …