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Violence against women is a form of gender inequality, an integral part of the social system, and is linked to other aspects of human and economic development. The media portrayal of violence against women as an acceptable private problem is directly related to its normalisation within the society. The media have the power to shape notions of the acceptable, create behaviour trends and even influence, challenge or reject gender norms, gender stereotypes and discrimination. Following the framework of the Guidelines for Reporting on Violence Against Women published by UNESCO and the International Federation of Journalists, this study explores the frames, narratives and language patterns used in Croatian online news articles to represent women in reporting about violence against them. The sample of 1186 articles published in two different periods between 2018 and 2021 were analysed using qualitative …