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At the beginning of the twenty-first century, technological innovations and the development of digital media have brought about new possibilities for media content providers and, because of their interactivity, for the users as well. The advent of the internet age, Web 2.0 technology, and the ubiquity of cell phones have imparted high expectations that new media technologies will systematically enhance civic engagement and further develop national and global political cultures.

This paper focuses on how citizens in Croatia are taking the opportunities offered by new media for civil and political activism. Digital platforms are used more and more frequently for activism in Croatian civil society, especially Facebook – the number one digital tool activists use to spread information or invite members to events. It happened first in late April 2008, when third-year high school students, unified on a national level via …