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The objective of this research is to analyze the role of two different digital media in the message development for care of the environment in Ecuador in the context of the United Nations Conference on Climate Change (COP 26). To address this qualitative research, we worked on a comparison of contents, complemented with text analysis and interviews with experts related to protecting the environment and journalists who generated content on this topic. In one case, the journalistic coverage had limitations, and, in the other, some superficial issues were addressed. In both cases, the wording was relatively complex, and each medium adapted the news to its ideological bias. It is necessary to change how journalism has been built; in other words, we need to “build” environmental journalism in Ecuador. Independent spaces for analysis, specialized personnel in topics related to this area, and professional training processes, research, and dissemination of content to raise citizens’ awareness of environmental issues are required.