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The challenge of developing a sustainable production system includes the reduction of emissions, the efficient use of resources, and the transition to renewable energy. The bioeconomy proposes a development model aimed at reducing impacts and risks associated with the use of non-renewable resources considering the life cycle of products. The European Union is promoting products from renewable sources focused on biochemicals and bio-based plastics, which are high added value products when compared to biofuels. The aim of this paper is to consider sustainability in terms of the environmental, economic, and social aspects of use of bio-based plastics in the fruit chain, considering the case study of raspberry supply chains in northwestern Italy. Different analyses (life-cycle assessment (LCA), life-cycle costing (LCC), and externality assessment (ExA)) were used to assess the impacts along the whole chain by means of an integrated approach. The results show that the bio-based plastic scenario has lower environmental and social impacts than the conventional one, whereas the latter is the best choice according to a classic economic approach. The introduction of bio-based plastics as a replacement for traditional plastics in agri-food chains is the first step toward the use of renewable resources with a low impact on society.