Authors
Heni Krisnatalia, Nurdina Prasetyo, Mochammad Ainan
Publication date
2022/12/19
Journal
International Conference On Research And Development (ICORAD)
Volume
1
Issue
2
Pages
217-223
Description
This article aims to concentrate on the subject of destination marketing with a particular focus on the strategy development process through Green Tourism Packages for Tourist Destinations, illustrated by a case of study from Kertayasa Tourism Village in West Java, Indonesia. The concept of Green Tourism as an alternative tourism part of ecotourism is one of the efforts that can improve environmental performance through effective and real environmental management techniques which will certainly give a different color to the development of other types of tourism so that it will certainly be very interesting to be developed as a marketing strategy. Furthermore, the achievement of environmental award-based marketing activities that receive international recognition will become an important instrument in marketing their services. In the end, through the concept of green tourism development, tourists or visitors can enjoy holidays according to their interests while supporting the sustainability of environmental conservation in these tourist destinations. The results of this study are in the form of outline plans and suggestions and primary abstractions in marketing tourist destinations through the packaging of green tour package products for tourists.
Total citations
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