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Nowadays, the world faces unprecedented challenges in social, environmental and economical dimensions, in which the industrial design has showed an important contribution with solutions that provide positive answers regarding these problems. In particular, due to its relevance, the automotive industry confronts a moment of crises, and based on the ecodesign of products it has been transforming the challenges in opportunities. In this context, the use of natural fiber composites, produced in developing countries, have presented several social, environmental and economical advantages to design “green” automotive components. Thus, this work through LCA method demonstrates the possibility to use natural fibers through a case study design which investigates the environmental improvements related to the replacement of glass fibers for natural jute fibers, to produce a structural frontal bonnet of an off-road …