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Undoubtedly, populist political candidates from the right and the left, including Donald Trump and Bernie Sanders, changed the tenor and direction of the 2016 presidential contest in the US. Much like Barack Obama’s electoral successes that were credited at least in part to his savvy social media campaigning in 2008 and 2012, since Trump’s victory, the notion that social media ‘helped him win’ has been revitalized, even by Trump himself [McCormick, R. (2016a). Donald Trump says Facebook and Twitter ‘helped him win’. The Verge. Retrieved from http://www.theverge.com/2016/11/13/13619148/trump-facebook-twitter-helped-win]. This study therefore explores citizen support for populist and establishment candidates across the ideological spectrum in the US to specifically examine if using social media was related to an increased likelihood of supporting populist presidential political candidates, including Trump …