Authors
Shelley Boulianne, Lauren Copeland, Karolina Koc-Michalska
Publication date
2024/4
Journal
new media & society
Volume
26
Issue
4
Pages
2110-2130
Publisher
SAGE Publications
Description
Digital media use can connect citizens across geographic boundaries into coordinated action by distributing political information, enabling the formation of groups, and facilitating political talk. These activities can lead to political consumerism, which is an important and popular form of political participation that translates across geographic borders. This article uses original survey data (n = 9284) to examine the relationship between digital media use and political consumerism in the United States, United Kingdom, and France. Talking politics online, joining social groups on social media, and searching online for political information increase participation in political consumerism. However, the strength of these positive correlations differs by age, country, and mode of political consumerism. Joining social groups on social media has a much larger effect size on buycotting compared to boycotting. The findings imply …
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