Authors
Tim Hufker, Frank Alpert
Publication date
1994/12/1
Source
Journal of Product & Brand Management
Volume
3
Issue
4
Pages
44-54
Publisher
MCB UP Ltd
Description
Patent law is a topic that seems to frighten many managers, who seem tohave largely abdicated the topic to engineers and attorneys. Presents anoverview and analysis of patents to help educate managers on this topic.Discusses patent application, patent strategy, patents and the marketingmix, and patent control.
Total citations
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Scholar articles
T Hufker, F Alpert - Journal of Product & Brand Management, 1994
T Hufker, F Alpert - The Journal of Product Innovation Management, 1995