Authors
Robert J Lewis, Ron Tamborini, René Weber
Publication date
2014/6/1
Journal
Journal of Communication
Volume
64
Issue
3
Pages
397-416
Publisher
Oxford University Press
Description
This article presents a dual-process model of media entertainment representing 2 psychological appraisal processes, and examines how these processes evoke appreciation or enjoyment as a function of the presence/absence of cognitive conflict. The first process (which characterizes experiences of appreciation) is deliberative and slow, and results from cognitive conflict. The second process (which characterizes experiences of enjoyment) is automatic and fast, and occurs when cognitive conflict is inconsequential. Both appraisal processes result from the same underlying framework of intuitive preferences. 2 studies vary narrative conflict among sets of intuitive moral domains to test dual-process predictions regarding slow/fast response times and the association of the presence/absence of conflict with self-reported experiences of appreciation/enjoyment. Discussion examines theoretical implications for …
Scholar articles
RJ Lewis, R Tamborini, R Weber - Journal of Communication, 2014