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This study proposed the direct relationship between entrepreneurial competency and business success in SMEs by taking into consideration the various roles held by entrepreneurs in managing their own ventures. Evidence suggests that entrepreneurs, especially in SMEs engage in various tasks that demand possession of relevant competencies to enable them manage their ventures effectively. Linking the roles of entrepreneurs as identified in the literature namely entrepreneurial, managerial and functional roles with the competencies required in handling successful ventures, a conceptual framework is advanced for further empirical investigation. Propositions are made by integrating the roles of entrepreneurs in examining the relationship between entrepreneurial competencies and business success in SMEs. The suggested model of entrepreneurial competencies is intended for use by business practitioners …