Authors
Juan Miguel Alcántara-Pilar, Salvador Del Barrio-GarcíA, Lucia Porcu
Publication date
2013/5/1
Journal
Computers in Human Behavior
Volume
29
Issue
3
Pages
596-603
Publisher
Pergamon
Description
This paper investigates whether perceived risk online is affected by the language in which a user browses a given website. In order to achieve this objective and test the proposed hypotheses, a 2×2 between-subjects experimental design was chosen, using two independent variables with two levels each, namely: culture (Spanish vs. British) and processing language (Spanish vs. English). The final sample comprised 491 individuals (264 Spanish and 227 British). Half the sample browsed in their mother tongue, and the other half in a second language. The results showed that Spanish users perceive less risk when browsing in English than in Spanish, while for the British there was no difference, in terms of perceived risk, between browsing in Spanish or English. Another interesting finding is the moderating effect of message involvement on the processing of information from the website, and thus its effect on the …
Total citations
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Scholar articles
JM Alcántara-Pilar, S Del Barrio-GarcíA, L Porcu - Computers in Human Behavior, 2013