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Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

Authors

María Eugenia-Rodríguez López, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar

Publication date

2021

Conference

Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

Pages

68-74

Publisher

Editorial Universidad de Granada

Scholar articles

Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

ME Rodríguez-López, S del Barrio García… - … : Delivering unified communications across all branded …, 2021

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