Authors
María Eugenia Rodríguez-López, Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García
Publication date
2023/2
Journal
Journal of Hospitality and Tourism Insights
Pages
1-22
Publisher
Emerald Publishing Limited
Description
Purpose
The aim of this study is to analyse the moderating roles of restaurant type and client long-term orientation (LTO) on the loyalty building process. In addition, this analysis delves into the role of customer satisfaction and delight in the dining experience on the development of loyalty to a restaurant.
Total citations
20244
Scholar articles
ME Rodríguez-López, JM Alcántara-Pilar… - Journal of Hospitality and Tourism Insights, 2023