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An analysis of travelers’ satisfaction with a holiday trip to Spain’s Andalusia region found a distinct difference in the information sources used by first-time visitors and repeat visitors. In addition to determining the travelers’ satisfaction with the trip itself, this study also assessed the travelers’ satisfaction with the travel-related information they received before taking their trip. The framework for the study was a rural tourist trip, a little studied area. Repeat visitors relied primarily on their own experience in terms of expectations for their trips, and any external information sources they consulted had no effect on their satisfaction with the trip. Of the several external sources consulted by the first-time visitors, only mass-media advertising was associated with favorable satisfaction results for the first-timers. Other sources, including word of mouth, the internet, and noncommercial media placements (such as news stories), were …