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Two studies investigated relations of value priorities to measures of subjective well‐being. Samples of students and adults, from Israel and former East and West Germany (N=1261), participated in Part I. Hypothesized direct relations of nine types of values to well‐being, based on ‘healthy’ values from the psychotherapy literature, relations of values to needs, self‐determination theory, and the emotional resources needed to pursue various values were tested in each sample. Achievement, self‐direction, stimulation, tradition, conformity and security values correlated with affective well‐being, as predicted, but not with cognitive well‐being. Part II tested the hypothesis that well‐being depends upon congruence between personal values and the prevailing value environment. Results largely supported specific hypotheses regarding the values conducive to positive and negative well‐being among students of business …